Rock Music relies on reinvention.

Rock music relies on reinvention.

Innovators refashion, reup, and recharge the genre in order to usher it forward. Gold-certified Michigan quartet I Prevail not only redefine themselves on their sophomore offering, Trauma [Fearless Records], but they also redefine the genre for tomorrow’s generation. Flipping the script, the group—Brian Burkheiser [clean vocals], Eric Vanlerberghe [harsh vocals], Steve Menoian [lead guitar], and Dylan Bowman [rhythm guitar]—uplift rock to a plateau where soundscapes can unpredictably toss and turn between heavy metal, alternative, hip-hop, and electronic moods without warning, boundaries, or rules. Meanwhile, the lyrics team with confessional emotionality as if ripped from the pages of a secret diary.